About Us

Alliance, /əˈlʌɪəns/

A union or association is formed for mutual benefit, especially between countries or organizations.

Team Videos

In our workplace, everyone is equal, and part of the team, and their opinions matter. We promote a respectful, intimidation-free environment where everyone takes responsibility and upholds our company values.

Our Story

Trust is the cornerstone of business success. We restore trust through open communication and an alliance where managers recognise employees' potential departures, and employees openly share their career goals.

This alliance is central to our talent strategy, rebuilding trust, and attracting and retaining adaptable, creative individuals. They flourish with a shared mission benefiting both them and the company. Our thriving success in today's innovative, fast-paced world is driven by this alliance. 

Our Mission

We supply and fit 6,300,000ft² of floor and wall coverings per annum. The Alliance team gives designers and architects the scope to bring their vision to life with a range of functional flooring that meets the requirements of even the most creative style. Clients and design teams have come to associate Alliance with reliability and added value - support, knowledge, and verifiable sustainability.

Why Choose Us?

Achieving 'mutual benefit' by realizing your vision through top-quality materials and craftsmanship. We offer various flooring options like broadloom carpet, carpet tiles, vinyl, rubber, wood, ceramics, stone, sports floors, and tiling. Our team brings 150 years of experience and products from leading suppliers to ensure your project aligns with contractors' schedules and delivers long-lasting quality. Flooring is our passion. Discover it with us.

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A middle-aged man with a beard and dark hair, wearing a green sweater over a light blue collared shirt, is looking to his left against a white background.
Portrait of a young woman with long blonde hair, wearing a black top with pearl buttons, posing against a white background.

Our Partners

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  • The image features a black and white logo with the word 'FRIEX' in stylized, uppercase, outlined letters within an oval shape.
  • Logo for Contract Flooring Supplies Ltd with the initials CFS in blue and the company name beneath.
  • Conack logo with red and gray curved lines above the name 'CONACK' in gray capital letters.
  • Logo for FP Flooring Providers, featuring bold letters FP with flooring-related company name underneath.
  • Logo for John Paul Construction with green diamond shape background and the word 'PAUL' in white, bold uppercase letters in the center.
  • Elliott Group logo with blue geometric icon and blue and gray text
  • ARDMAC logo with the tagline "Building Better" in blue text.

Our Values

  • Simplify

  • Focus on customers’ needs

  • Open communication on all developments in the company 

  • Ready to grow and all to grow with the company 

  • Responsibility with trust is the foundation of the company

  • Treat people how you want to be treated

  • Positivity

Contact us

Contact us

Four young adults gathered around a table in an office, looking at a laptop and smiling together.